- Love of Learning – (About the customer product)
- Perspective – (Giving us the e-user perspective)
- Curiosity – (Asking question about the offerings)
- Creativity – (Packaging insights and user experience)
- Perseverance – (Being patience in listening to our perspective and change management)
- Honesty – (In business undertakings)
- Humility – (Always being humble)
- Kindness – (Always being welcomed)